MARKETING UPDATES

How to use competitive benchmarking to grow your social presence

 

Hi all!

Competitive Benchmarking is an important “best practice” for growing your brand. This is a longer article but has some great information that will be beneficial to all.

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Snapchat Tests New ‘Dreams’ Element as Social Apps Continue to Develop Generative AI Elements

 

Hi all!

As we continue to see “generative AI” become more prominent in our online lives, it will become increasingly important to fully understand what AI is, and the many ways it can work for us in our marketing (and our lives in general). At this stage, it’s still a young technology for public consumption….but I would encourage all of you to become more familiar with all things “generative AI”. The term is being pushed into numerous products now and will only grow from here.

This article focuses on “dreams” from snapchat but also includes some good general blanket info about where generative AI is at so far in our marketing world.

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Meta Adds New Lead Generation Tools on Facebook

 

Hi all!

Here’s an Editor’s choice article from the Social media today’s site. Meta, (facebook and instagram parent company), have added some new lead generation tools. I would recommend getting to know what they are and how to utilize them.

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The new way to measure Social!

Hi all!

These are the most helpful types of Marketing articles because they offer the author’s perspective on important analytics for each social platform out there (the big ones anyway). Plus, I really liked the layout, graphics, etc.

A recommended read!

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Best times to post on Instagram in 2023

Hi all!

Timing can be everything…….here’s a good article on the benefits of knowing “when” Instagram posts perform best.

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The complete guide to using LinkedIn Groups

Hi all!

Linkedin is a great NETWORKING tool…and groups are a great part of networking on Linkedin. A very good read in general.

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TikTok Ads Are Bringing Viewers Back to Bigger Screens

Hi all! You may be wondering why I’m sharing this. Overall, it’s because “short-form” platforms like TikTok are very good at pointing viewers to bigger things (TV shows/Movies like this article talks about) but also things like Beauty Services or your Brand in general.

Learn to use these platforms correctly and they become a much more powerful tool for you! This is short….and worthwhile IMO

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Reach vs. Impressions: What’s More Important to Track in 2023?

Hi all! Understanding the difference between “Reach” and “Impressions” is a valuable piece of knowledge for your own Marketing. Take the time to read though this article. I think you’ll find it helpful in general.

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7 Content Writing Trends For 2023

Another solid article with decent tips on content trends for 2023

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TikTok sister app Lemon8 looks to creators to help it grow to the next level

Would Lemon8 be right for you at some point?

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Facebook Account Security

Meta is retiring its Code Generator feature as part of a broader update to user security settings.

The tool, which allowed users to authenticate their login session using a code from their phone, will be replaced with more robust options due to its vulnerability to attacks and its redundancy in the face of newer technology.

While only a small portion of users still utilize the feature, those who do will need to switch to alternative two-factor authentication methods such as “third-party apps like Google Authenticator, sms, and security keys.”

A system that uses missed calls as a verification method is also in development.

To learn more about alternate methods for enabling 2FA:

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11 of the Most Important TikTok Trends to Watch in 2023

 

TikTok continues to be a huge brand builder going into 2023. If you’re using it already, great! If not, you should consider the potential benefits of maintaining a presence there AND the demographic you’ll be working with. EITHER WAY, this article has some good info so it’s worth your time to give it a read through…..

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Are Photos Making a Comeback on Instagram?

 

If you’ve noticed more Instagram photos on your feed lately, you’re not alone.

Following Instagram’s 2023 priorities, we’ve spotted an increase of photos while scrolling the ‘gram.

And while there hasn’t been an official statement from the platform, we’ve done some digging to see if photos are indeed back.

Keep reading to hear what creators and Later’s social media team have discovered.

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10 skills every social media manager must have

Hi all,

Here’s a decent overall article with some helpful ideas. I would recommend the read overall.

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Creative Block is Inevitable—Here’s How Our Social Team Beats It

Hi all,

Creative block……it hapens to all of us (most of us anyway).

Running out of “content” ideas for your Marketing efforts is just about the worst thing that can happen to us when we’re building our Brand.

After all, Marketing is “work”; it takes time and effort to do it well….to take your personal Brand to higher levels.

That’s why I’m sharing this article. I think it may contain one or two good ideas for you to utilize, making it worth your time to read through it.

Good Luck

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ChatGPT vs. Content Marketers: Who Came Out on Top?

Hi all,

This will be one of many future articles that we share concerning openAI platform tools (ChatGPT, YouChat, etc).

The technology isn’t new….but this year it is finally reaching the masses, and looks to become a regular part of our lives going forward.

This article focuses on the process of utilizing these platforms to help you create content for building your brand.

I have been using the technology for long enough now, that I’ve seen both the benefits and the shortfalls involved. I would encourage you to read this article and begin experimenting with the process if it’s something you find interesting.

Good Luck

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2023 Social Media Image Sizes for All Networks [CHEATSHEET]

Hi all,

This is an article that everyone should read.

This type of info is availble from many online sources, but it’s nice that hootsuite curated all of it in one article.

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How to recruit more talent for your social video content

Hi all,

This is a longer article, so it will take more of your time. However….while I don’t agree with every word of it, I did find it quite comprehensive in both it’s advice and some of the small tutorial-style sections as well. I would definitely recommend taking the time to go through it all.

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