How to use competitive benchmarking to grow your social presence
Hi all!
Competitive Benchmarking is an important “best practice” for growing your brand. This is a longer article but has some great information that will be beneficial to all.
Snapchat Tests New ‘Dreams’ Element as Social Apps Continue to Develop Generative AI Elements
Hi all!
As we continue to see “generative AI” become more prominent in our online lives, it will become increasingly important to fully understand what AI is, and the many ways it can work for us in our marketing (and our lives in general). At this stage, it’s still a young technology for public consumption….but I would encourage all of you to become more familiar with all things “generative AI”. The term is being pushed into numerous products now and will only grow from here.
This article focuses on “dreams” from snapchat but also includes some good general blanket info about where generative AI is at so far in our marketing world.
Here’s an Editor’s choice article from the Social media today’s site. Meta, (facebook and instagram parent company), have added some new lead generation tools. I would recommend getting to know what they are and how to utilize them.
These are the most helpful types of Marketing articles because they offer the author’s perspective on important analytics for each social platform out there (the big ones anyway). Plus, I really liked the layout, graphics, etc.
TikTok Ads Are Bringing Viewers Back to Bigger Screens
Hi all! You may be wondering why I’m sharing this. Overall, it’s because “short-form” platforms like TikTok are very good at pointing viewers to bigger things (TV shows/Movies like this article talks about) but also things like Beauty Services or your Brand in general.
Learn to use these platforms correctly and they become a much more powerful tool for you! This is short….and worthwhile IMO
Reach vs. Impressions: What’s More Important to Track in 2023?
Hi all! Understanding the difference between “Reach” and “Impressions” is a valuable piece of knowledge for your own Marketing. Take the time to read though this article. I think you’ll find it helpful in general.
Meta is retiring its Code Generator feature as part of a broader update to user security settings.
The tool, which allowed users to authenticate their login session using a code from their phone, will be replaced with more robust options due to its vulnerability to attacks and its redundancy in the face of newer technology.
While only a small portion of users still utilize the feature, those who do will need to switch to alternative two-factor authentication methods such as “third-party apps like Google Authenticator, sms, and security keys.”
A system that uses missed calls as a verification method is also in development.
To learn more about alternate methods for enabling 2FA:
11 of the Most Important TikTok Trends to Watch in 2023
TikTok continues to be a huge brand builder going into 2023. If you’re using it already, great! If not, you should consider the potential benefits of maintaining a presence there AND the demographic you’ll be working with. EITHER WAY, this article has some good info so it’s worth your time to give it a read through…..
ChatGPT vs. Content Marketers: Who Came Out on Top?
Hi all,
This will be one of many future articles that we share concerning openAI platform tools (ChatGPT, YouChat, etc).
The technology isn’t new….but this year it is finally reaching the masses, and looks to become a regular part of our lives going forward.
This article focuses on the process of utilizing these platforms to help you create content for building your brand.
I have been using the technology for long enough now, that I’ve seen both the benefits and the shortfalls involved. I would encourage you to read this article and begin experimenting with the process if it’s something you find interesting.
How to recruit more talent for your social video content
Hi all,
This is a longer article, so it will take more of your time. However….while I don’t agree with every word of it, I did find it quite comprehensive in both it’s advice and some of the small tutorial-style sections as well. I would definitely recommend taking the time to go through it all.
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