I’ve mentioned this numerous times over the years, YouTube is a platform that you should consider growing your presence on. This is a short SMT article that everyone should read…..
Meta tests new add-on package with WhatsApp Plus subscription
Hi all!
IS META DYING?
Articles like these are important to read (for everyone)! This kind of message gets pushed around online non-stop…but better understanding the facts is essential in maintaining your marketing plans going into the future.
Meta starts testing a premium subscription on Instagram
Hi all!
As I’ve mentioned before; staying on top of new developments is important. The “subscription” model topic for Meta platforms has been swirling around for a while now….but it appears that it may be upon us soon. You should know as much about it all as possible…..
Pinterest Spring Trend Report 2026: Personalisation is in bloom
Hi all!
The Pinterest Spring Trend report for 2026 is out. In reading thru this article, I saw some possibilities for our Industry to take advantage of. Everyone should read this (whether you use Pinterest for your Marketing or not), as trend shifts are often universal on other social platforms as well. If you’re not using Pinterest….I still think it’s the best place for your online “client look book” if nothing else.
Simplifying Ad Measurement for a Social-First World
Hi all!
This article from Meta’s business platform area covers information that will help those looking to maximize the effectiveness of your ads/content on Meta platforms. This is recommended for those of you serious about developing your brand content, advertising, etc
The Discover List: Meet the 2026 TikTok Creators to Watch
Hi all!
Sometimes, researching what top creators are doing to become “top creators” can be a very effective way of improving our own brand building/marketing efforts. I would particularly recommend the “Educators” section of this article from TikTok. Go see what others are doing to be at the top of their marketing game!
New AI-powered tools to make it easier to create and share on TikTok
Hi all!
TikTok is a great tool for attracting potential clients….you should be using it IMO, or at least considering its use. Article here from TikTok Newsroom site with info on another new feature for Creators (that’s you). This isn’t a recommendation for these new AI-labeled tools….only a heads-up that new tools have been added.
I’m sharing this with you because almost every major AI platform (now, or very soon) will be releasing it’s own browser, or be incorporated into your existing browser of choice (everyone by now has noticed how search inquiries on Safari/Chrome, etc start with an AI overview of your inquiry, top of page search results). The next step: Companies like OpenAI (ChatGPT) are releasing full-function browsers you can download and utilize on your mobile and desktop devices. These “new” browsers will challenge the existing big-hitters for general browser-usage, but more importantly, for “internet search functionality”. THIS WILL CHANGE THE FUTURE OF HOW CONSUMERS FIND THINGS (including you, your brand and your professional services). I am not suggesting you download and use Atlas browser (I am using it currently to test its functionality) but I have been using ChatGPT pro for a few years now. Only to stay on top of changing marketing trends (like these new browsers), how/why they work and how you can utilize them to stay in your own professional life!
These are the Marketing predictions from SMT for 2026. This would take a while to read….but over the last few years, SMT’s predictions have been fairly spot-on. So I would recommend reading it ALL.
TikTok Search Ads Campaign: Unlocking incremental growth in the future of search
Hi all!
A good read for everyone (whether you use TikTok or not). Why? because it’s important to stay connected to how the business tools of social platforms are developed to help brands enhance the discovery process (getting new people connected to what you provide).
YouTube Launches Effects Maker for Shorts, New Comment Controls
Hi all!
This link will take you to YouTube and their Creator business channel where the two topics above are discussed in greater detail. YouTube is an ENORMOUS marketing resource for brands big and small…so I would recommend this feature update video for everyone!
Pinterest has ‘effectively become an AI-enabled shopping assistant,’ CEO says
Hi all!
If you use Pinterest for your Marketing, your “Look book”, etc….this will be a good article to keep you updated on the platform’s changes. I like Pinterest for our Industry….it has a very distinct advantage over Meta products IMO if used correctly.
How the Secret Algorithms Behind Social Media Actually Work
Hi all!
This article will take about 5-10 minutes of your time. It covers some interesting detail about how social platforms “work” on the backend. I would HIGHLY recommend this read as it will help you to understand a little better what your interactions with posts in your own feed triggers AND how you can take this information to make your own posts score better in a platform’s algorithm engine.
Search or social? Influencer marketing finds itself in the middle
Hi all!
Keep in mind, we’re all “influencers” to some degree if we are online promoting ourselves (and our services) to others…..so yes, this article is helpful to all. As everything continues to change at lightning speed, your “time” is best utilized when you are using the latest strategies. Enjoy!
This article is exactly the type of features (and general platform information) that EVERYONE in the Beauty industry should know about and understand. Once you’ve read through the article, I think you’ll agree that it was worth while.
YouTube Updates Advanced Analytics To Provide More Insight Into Video Performance
Hi all!
YouTube continues to be the most popular place for people to SEARCH for things….. So, you should have professional YouTube channel for your brand (IMO) and, you should know how to use it. This is a great article for EVERYONE.
Marketing to Gen Alpha: How brands can win over the next generation
Hi all!
This is a longer article but I believe it is very good read with solid information. I would recommend for ALL of you. As always, keep in mind that it does have the author’s opinions mixed in….but learning the trends for each new generation of your future customers is always a valuable asset for your brand building efforts.
Are AI Chatbots Taking Over Online Search? [Infographic]
Hi all!
An interesting article on the possible future of where people “search for things” online. Currently, google is still the leader….but could that change? And if it does, how do you incorporate those future changes into your brand (and your marketing strategies)? Possibilities are becoming endless IMO….and you should understand everything about AI as it grows and changes the world around us.
The overall landscape of digital Marketing is changing at a very fast pace. Effectively Marketing your brand into the future will require an understanding of what consumer trends are doing. This article is for those of you with a desire to lean into learning ongoing Marketing trends a little deeper. This one explains Connected commerce. I found it interesting.
This article is a “must read” for everyone. You should be researching and learning (ongoing now) EVERYTHING about AI technology, as it now makes its way into every part of our online lives. For your “Marketing”, it’s going to change a LOT of things.
MARKETING UPDATES
